September 2003

Life isn't about finding yourself. Life is about creating yourself.

 

~~George Bernard Shaw

As a Coach, I work with many people to increase their business and thus their profitability. I watch often as my clients step into activities (sales and marketing techniques) which are uncomfortable for them.  They push themselves to do things they believe works.  Of course, they read about this particular technique some place, heard it from someone or know the individual who was successful with it.  Being creatures of reference (if we have a reference that works for someone else, we're willing to give it a chance) we often look to others for suggestions.  All of this is wonderful and can indeed increase your bottom line.  My question to you is:  When all is said and done, is it worth the struggle?  If you honestly answer yes, then keep doing what you are doing because it is working for you.   If, on the other hand, you are way out of your comfort zone and the struggle is draining you, please allow me to make a few suggestions.

To remove the struggle from business, bring YOU into the picture.  What drew you to this business?  What were you excited about when you opened your doors?  What is your passion?  What ignited your heart?  Get curious about the answers to these questions and listen carefully to what comes back to you in your mind.  The response to these questions and others like these will move you from struggle to attraction, flow, synchronicity, etc.  In other words, business will come to you for being YOU.  It's been my experience that if you answer the questions above and create a set of values and standards (or principles) for your company which reflect YOU, you will know the difference between stretching and struggle.  Stretching your muscles in business as in exercise is an amazing way to grow and get stronger.  Struggle, whether in business or exercise, will tear away at the muscle and sometime bring injury.  Stretching is good and necessary for growth.  As in physical exercise, learn how to stretch in a healthy way each day.

The moral of the story is, "Do what you love and love what you do!  This is easy when you get out of your head and into your heart."  When you are in your heart, you are in your passion/element of success.  When you are in your passion, life has a flow to it.  Even when you experience a bit of a valley, you know that the next hill will be a good challenge.  You have built your muscles to understand that stretching is good and bring you new found energy.  

 

I'm sure you have seen the movie, Field of Dreams.  The main character stayed true to his dream even though there was amazing chaos around him.  A newer movie, Under the Tuscan Sun, is a must-see if you really want to transform your way of thinking.

Most importantly, please remember to enjoy the process!

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